I’ve enjoyed a front row seat as DRTV evolved from kitchen knives on late night TV to gold bars online but year after year one thing has stayed the same: the formula to success is found in my simple acronym. – SODA. (skip ahead to see it spelled out) DRTV is a ruthless teacher. You win no Read more about After 30 years in DRTV today’s video marketing is easy[…]
Here are some videos that are used in social channels, to lift SEO rankings and improve SEM, to lift conversion on landing pages and to help engagement on your website. The videos are created and produced at volume which lowers the per video cost to near the $500 mark. Some lower, some higher. Envision and Read more about Marketing with Video[…]
The direct sell. A TV commercial. In :30, :60, :120 or long form. The classic ‘ask for the order’ approach. Still alive and well. Broadcast it on air and/or post it on your site. Drop it into your email program. Embed it in your rich banner media. Behind the scenes. Show your audience what goes Read more about 10 ways to use video in your marketing[…]
847 DRTV spots and counting. There’s simply no one in the industry with this much experience, this much success. 30 years in direct marketing has trained us well for today’s video content marketing campaigns. We create TV spots that drive traffic to a landing page that we have designed and tested to maximize response and conversion. Read more about The latest of our 847 DRTV spots[…]
We’re breathing new life into an old brand – Vivarin! The explosion of souped up energy drinks has revived the category and this simple spot is driving thousands of hits to their site in search of a free sample and a caffeine boost. Try one for yourself.