829 DRTV spots and counting. There’s simply no one in the industry with this much experience, this much success.
30 years in direct marketing has trained us well for today’s offline/online, accountable advertising campaigns. We create TV spots that drive traffic to a landing page that we have designed and tested to maximize response and conversion.
800+ spots have taught us the 4 key elements that every piece of creative content must have to hit profitability. (Hint: SODA) And just as important, we know what doesn’t work.
:60 and :120 spots. Full length half-hour infomercials. iPhone and other mobile devices apps. Corporate sales presentations. Landing pages to take orders and provide more info. Custom web design and video content for powerful Social Media Marketing … an especially potent tool for B-to-B marketing.
Recently, we created a simple DRTV spot that effectively uses actual customers. Navigating the testimonial waters is a delicate, FTC-monitored balance of truth and support for the truth. Here we worked hard and found a half dozen customers who had an authentic demeanor and a believable story to tell. Finally Fast dot com … remember the name.
Able Planet is carving into the market share of behemoth, Bose, with a technological patent advantage, solid products and forceful marketing efforts like this.
Pedigree Puppy Food asked us to convince new puppy owners to accept a Puppy Starter Kit. Filming furry, bouncy and happy talent guaranteed our success.
Busy Moms need help – and Nestle Waters was ready to send the water delivery cavalry. We created a DRTV campaign that has been generating new home delivery customer over the last 12 months.
Road Runner was taking a beating from Verizon and wanted to find former disgruntled Verizon DSL customers who recently turned to Road Runner. In New York, you can find anything.