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Comment on Treat your online video like body copy by Hugh Keough, Esq.

Hugh Keough, Esq. — Mon, 19 Sep 2011 19:54:21 +0000

I volunteer for the Autism Society of Broward County (FL). We’ve been shooting video of our kids surfing events using a GoPro HD Surf Camera and been editing it with Apple’s iMovie. Very inexpensive. Now I see more clearly the value of using the right search terms to broaden our appeal to donors. But how do I know what terms to use? And how oftern to use them?

Comment on Event-Opening Video with Moxie by Supply Chain marketing Agency |

Supply Chain marketing Agency | — Mon, 23 May 2011 20:24:38 +0000

[...] RedPrairie User Conference Opening Video 2010 [...]

Comment on Ask the DRTV Guru by Global Television Concepts

Global Television Concepts — Fri, 08 Apr 2011 16:06:42 +0000

Thanks for the post. It does seem that each step in the DRTV campaign process raises questions.

Comment on Lessons from 30 years in DRTV by Ask the DRTV Guru |

Ask the DRTV Guru | — Fri, 11 Mar 2011 17:02:29 +0000

[...] This post “What I’ve learned from 30 years of DRTV” serves up tips, ideas and advice from 3 decades of creating the biggest DRTV campaigns in the [...]

Comment on Ask the DRTV Guru by admin

admin — Fri, 28 Jan 2011 16:18:07 +0000

DRTV and CELEBRITIES
if your business plan calls for a national, scalable rollout, then a celeb could very well speed this process. Of course, the celeb’s brand equity should match your brand positioning and strategic benefits. Wilford Brimley was a great call for a no-nonsense senior citizens product. Robert Wagner reassured people about a reverse mortgage product. And Sam W is a nice, heady, professional fit for TD Ameritrade. How to compensate them is the million dollar question. I begin negotiations with a flat fee for their film date appearance (say $30K for a B-level celeb) and then a per inquiry or per sale royalty. They should have some ownership in the results – I have seen this motivate celebs to deliver more passion in their performance. And passion equals sales.