1. vigor; verve; pep
2. courage and aggressiveness; nerve
3. skill; know-how
We created a thrilling, powerful, high-energy opening video for our client’s annual user conference in Orlando. I just watched it launch the show this morning as 600 mostly male, mostly techie supply chain execs took in the message of, “Lift Off.” It was projected on 4 theatre-sized screens with a massive set of loudspeakers. As our client is a global provider of supply chain solutions, we had the French speaking woman who does the countdown do it in 10 different languages. How many can you identify?
The video delivered the goods.
Oh, for maximum impact, turn up your speakers.