We worked with the very smart and creative Buntin Group in Nashville to develop a campaign for Oreck’s new Touch vacuum, lovingly referred to as the “Dyson Killer.” The machine has won all the top industry awards and, hopefully, with the help of these :15s and :30s, the buying public will agree the Touch is indeed a Dyson Killer.

837 DRTV spots and counting.  There’s simply no one in the industry with this much experience, this much success.

30 years in direct marketing has trained us well for today’s offline/online, accountable advertising campaigns. We create TV spots that drive traffic to a landing page that we have designed and tested to maximize response and conversion.

800+ spots have taught us the 4 key elements that every piece of creative content must have to hit profitability. (Hint: SODA)  And just as important, we know what doesn’t work.

:60 and :120 spots. Full length half-hour infomercials. iPhone and other mobile devices apps.  Corporate sales presentations. Landing pages to take orders and provide more info. Custom web design and video content for powerful Social Media Marketing … an especially potent tool for B-to-B marketing.

Oreck’s New VersaVac

Oreck’s 2-in-1 machine is introducing something radical to the floor care world: a no-compromise cleaner that pulls dog hair and cheerios from the carpet and steams crayon and oatmeal from the hard floors. It’s Oreck’s first bagless vacuum in their bid to unseat industry interloper Dyson. This is a classic DR spot that leaves no best practices box unchecked.

Able Planet beats Bose!

Our pugnacious client Able Planet headphones took on the industry giant in a hearing test at the Consumer Electronics Show and blew them away. So of course we created a :30 spot to let the world know you have more than one choice for noise-reduction headphones.

Pedigree Puppy

Pedigree Puppy Food asked us to convince new puppy owners to accept a Puppy Starter Kit. Filming furry, bouncy and happy talent guaranteed our success.

Hey Culligan Man!

We created a series of spots for Culligan that alerted the consumer to Culligan’s many services beyond whole-house water softening. All shot in one long, efficient day.

Nestle Pure Life

Busy Moms need help – and Nestle Waters was ready to send the water delivery cavalry. We created a DRTV campaign that has been generating new home delivery customer over the last 12 months.

Cravey Dog Food Gravy

Your pooch is in for a delicious, nutritious treat. Never again will you get that look of “Hey Mr Originality, you try biting through those things!” when you clank in the dry dog food. Cravey is an organic, healthy, vitamin- and flavor-packed topping that turns dry dog food into a gourmet meal. We created this spot to launch this exciting young company. Check it out and if you’re a dog owner do your furry friend a solid and trycravey.com!

CleanCleanPC

A client is launching a new product in Japan called CleanCleanPC. (Right, all those ‘Ls”, I know …) We created a classic DRTV spot that, despite my Japanese being limited to “はい” I’m fairly certain lays out the benefits (clean up the junk on your hard drive) and asks for an action (go to a website and try the product). All the basic DRTV elements were employed and we’ll soon know if consumers all across Japan can 1) pronounce this product and 2) give it a try.  I know DRTV and I can guarantee they’ll try it.  As for number one, well, that could be a tall order.

Finally Fast

Recently, we created a simple DRTV spot that effectively uses actual customers. Navigating the testimonial waters is a delicate, FTC-monitored balance of truth and support for the truth. Here we worked hard and found a half dozen customers who had an authentic demeanor and a believable story to tell. Finally Fast dot com … remember the name.