Time Incorporated: Copywriter, Promotion Director
Saatchi & Saatchi Direct: Creative Director
Time Life: Director of Advertising
Jack’s career in advertising started at Time Inc in New York. He wrote scores of DRTV spots and direct mail packs for SI, Time, Life, Money, Fortune, Discover and People.
Jack later joined Time Life Books as Director of Advertising where he headed a 65-person division. His responsibilities included the creative department, a $150MM media budget, consumer research and print/DM production departments. Jack and his group managed the successful launches of the Mysteries of the Unknown and the Trials of Life video series. Created infomercials for Rolling Stone’s Rock and Roll Collection and Ken Burns’ Civil War Video Series. And managed a joint venture with Time Life Video and Warner Home Video.
In addition to 11 years at Time Warner, Jack was Creative Director for 5 years at Saatchi & Saatchi Direct where his team introduced Fidelity Investments to direct marketing, sold subs to Home Box Office, launched MCI’s Proof Positive product, helped transform Tupperware from Donna Reed’s pastel kitchen into the modern direct selling behemoth it is today, among many other assignments.
Practically on Day 1 of the online marketing revolution in the 90’s, Jack started M3. He and his team created advertising for Tupperware, America Online, Bristol-Myers Squibb, Wells Fargo, launched Road Runner High Speed Online, Time Warner Cable, many Rodale and Conde Nast titles, iVillage.com, Intuit and more.
Over the years Jack has written and produced over 1000 long and short-form commercials, helped launch some of the world’s most popular web sites and signed up millions of people for magazine subscriptions, book and videos series, investment accounts, cable TV subscriptions and more.
Jack received a BA from Dickinson College and is a lifelong Eagles and Phillies fan despite years in NYC. He’s also an Instrument Rated pilot who’s not too proud to let the autopilot fly the airplane.