Demo your product online using all the interactive tools available to you and that are appropriate to your product or service.
This link will take you to a product/software demo that we built for a client that breaks down a rather sophisticated product into small delicious bites. Product Demo Microsite
And given that the “demo” is one of the key 4 ingredients to marketing success, this tool should be fully explored.
(Yes, that’s me in the demo doing my best imitation of Apple’s “1984″ TV spot.)