Poland Spring taps DRTV

Poland Spring and their agency Media Horizons tapped m3digital to help them launch their new DRTV campaign. It’s the first spot they’ve tested in years so we went with a proven template: spokesperson looking right into camera, early mention of the offer, graphics and icons that hint at how useful this product will be and, of course, a clear compelling call to action. Hit play, sit back and hydrate on this.