Poland Spring taps DRTV

[youtube]http://www.youtube.com/watch?v=sDjJh67W1XI[/youtube]

Poland Spring and their agency Media Horizons tapped m3digital to help them launch their new DRTV campaign. It’s the first spot they’ve tested in years so we went with a proven template: spokesperson looking right into camera, early mention of the offer, graphics and icons that hint at how useful this product will be and, of course, a clear compelling call to action. Hit play, sit back and hydrate on this.