Direct marketing results are about as in-your-face as marketing gets. This article at REELSEO reports on the undeniable efficacy of embedding video or GIFs into your email campaigns. Basically, if you send another email campaign without video link, you’re losing money.
Check it out, especially the case study results he posts from Disney and Saks.
We have tested several formats and have landed squarely on one that is particularly effective and easy to employ. Let us help you test them for yourself.