Archives for March 2010
Test your animatic live on the air
Last week I saw an animatic being aired live. On one of the big nets I think. Maybe ESPN. An animatic is a moving storyboard. …
How does it know?
This spot sold Storyreaders via TV but more importantly acted as broadcast advertising support for a rollout at Walmart and Kmart.
Lift online response with the old mail ‘notch’ trick
The ‘notch trick’ is a cheap, secret weapon used to lift the response rate of a direct mail pack. We employed the ‘notch’ on a …




