Archives for March 2010

Test your animatic live on the air

Test your animatic live on the air

Last week I saw an animatic being aired live. On one of the big nets I think. Maybe ESPN. An animatic is a moving storyboard. …

How does it know?

How does it know?

This spot sold Storyreaders via TV but more importantly acted as broadcast advertising support for a rollout at Walmart and Kmart.

Lift online response with the old mail 'notch' trick

Lift online response with the old mail ‘notch’ trick

The ‘notch trick’ is a cheap, secret weapon used to lift the response rate of a direct mail pack. We employed the ‘notch’ on a …

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