Classic DRTV
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I was working at the Time Inc Corporate Circulation division as a copywriter. It was 1980. I was in the lobby of the Time Life …
No bugs were injured
The cockroach on the counter scene was much easier to choreograph when we found a shop in NYC that specializes – yes, specializes – in …
Wells Fargo vs. Robert Wagner
With Robert Wagner as competition, we had to reach deep into the DRTV tool box and came up looking better than Bob Vila in the …
Protect your PC
Some nice special effects by a talented graphics editor from around the corner. Ah, the advantages of working in Silicon Alley.
Spyware on sale
Road Runner offers a spyware program that hopes to increase the value prop of the service. Did it work? According to the TWC affiliates, …
How does it know?
This spot sold Storyreaders via TV but more importantly acted as broadcast advertising support for a rollout at Walmart and Kmart.
10 years with TWC
Here are some quick highlights of scores of fun, informative and brand-enhancing TV spots we created for a great client – Road Runner High Speed …
Babies and puppies
When you need to move the needle, babies and puppies are a solid option. This puppy was one of 3 Goldens from the same litter. …
Road Runner dusts DSL
Former DSL customers enthusiastically turn to Road Runner and don’t hesitate to dis’ their DSL for a national TV audience.
Coyote bites it again
It was a thrill to work with the Road Runner and the Coyote. The bird is the silent type which drove the histrionic Coyote crazy.











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