Jack Maley Blog
Lift online response with the old mail ‘notch’ trick
The ‘notch trick’ is a cheap, secret weapon used to lift the response rate of a direct mail pack. We employed the ‘notch’ on a …
What I’ve learned from 30 years in DRTV
DRTV is a ruthless teacher. You win no votes for style or cleverness. If your spot doesn’t convert a viewer into a buyer, you failed. …
Instant Cost Estimates with the m3d Budgenator
Get your production estimate right now. Live. Instantly. The m3d Budgenator is a flexible tool that helps you get a sense of what it costs …
Tweet this: Yours Free
I was working at the Time Inc Corporate Circulation division as a copywriter. It was 1980. I was in the lobby of the Time Life …
Social media, rate of change and the elusive ROI
Jack Maley [Creative] and Darren Ernest [SEO/Social Media] “If you don’t like change, you’re going to like irrelevancy even less.” — General Eric Shinseki, 2003 The inexorable change that’s …
Happiness and the microsite
(Caveat: The open secret to eternal, unassailable happiness or, more accurately, ‘joyful stillness’ is to eliminate the false sense of separation. That is not the …
ROI/D RAGE
It’s all the rage. Create an ad. Send it out to your carefully targeted audience. And sit back and count the orders while calculating your …
Clever Mr Fox and fantastic words
Sitting between my 8-year-old twins at the delightful Fantastic Mr Fox movie gave me the chance to not only enjoy this magic fur-pet ride flanked …
2012 the movie, a disaster in 2009
The esteemed research team at the BOBI As I squirmed in my reclining chair at the Cineplex in minute 150 of the new world’s-a-endin’ movie, 2012, …
Media! Get yer free media!
Creative and Media share a laugh The media departments at agencies and inside the brands always considered themselves the rain makers. They had bigger (like 10 …