Jack Maley Blog
The $25,000 ‘You Won’t Get Fired’ DRTV Budget
The recession has hacked revenue and consequently ad budgets. You don’t want to stop advertising as you know that starts a vicious downward spiral. You …
Use this powerful tool to demo your product
Demo your product online using all the interactive tools available to you and that are appropriate to your product or service. This link will take you …
Failure by Design – THIS JUST IN!
I posted the blog below in May … then yesterday (June 30) I was walking past “Pieters” when I watched workers carting off chairs and …
What I’ve learned from 30 years in DRTV
DRTV is a ruthless teacher. You win no votes for style or cleverness. If your spot doesn’t convert a viewer into a buyer, you failed. …
Testing makes the ROI world go round
Anne Holland’s Which Test Won http://whichtestwon.com Anne Holland’s simple little site brings you a new test every week that pits headlines against each other, tests body copy, …
Social media, rate of change and that elusive ROI
Jack Maley [Creative] and Darren Ernest [SEO/Social Media] “If you don’t like change, you’re going to like irrelevancy even less.” — General Eric Shinseki, 2003 The inexorable change that’s …
Social B2B and the 4Cs
The new marketing and the 4 C’s. Simplifying things down to their bare essentials helps to clarify. Simplify to clarify. Like SODA. It’s an acronym …
The appeal is free media … the power is in great ideas
Creative and Media share a laugh The media departments at agencies and inside the brands always considered themselves the rain makers. They had bigger (like 10 …
Genghis Khan and the dawn of social marketing
The first social marketing campaign was launched on the backs of horses with short legs carrying thousands of members of the feared Mongol Horde – …
The open secret to a brilliant TV commercial
Your TV spot has 3 seconds to grab the viewer. If it doesn’t, you’ve got another 57 seconds of dead air time on your hands. …
