Jack Maley Blog
Monica Lewinsky –> Goldman Sachs
That giant sucking sound that’s swallowing our pensions wasn’t the Goldman Sachs Vampire Squid on the Face of Humanity but Monica Lewinsky. The way I …
The all-natural organic creative process
photo by Kim-Nora Moses After 30 years on the creative side of advertising, I was just schooled in the pure, authentic exercise of spontaneous creativity by …
Test your animatic live on the air
Last week I saw an animatic being aired live. On one of the big nets I think. Maybe ESPN. An animatic is a moving storyboard. …
Lift online response with the old mail ‘notch’ trick
The ‘notch trick’ is a cheap, secret weapon used to lift the response rate of a direct mail pack. We employed the ‘notch’ on a …
Instant Cost Estimates with the m3d Budgenator
Get your production estimate right now. Live. Instantly. The m3d Budgenator is a flexible tool that helps you get a sense of what it costs …
Tweet this: Yours Free
I was working at the Time Inc Corporate Circulation division as a copywriter. It was 1980. I was in the lobby of the Time Life …
Happiness and the microsite
(Caveat: The open secret to eternal, unassailable happiness or, more accurately, ‘joyful stillness’ is to eliminate the false sense of separation. That is not the …
ROI/D RAGE
It’s all the rage. Create an ad. Send it out to your carefully targeted audience. And sit back and count the orders while calculating your …
Clever Mr Fox and fantastic words
Sitting between my 8-year-old twins at the delightful Fantastic Mr Fox movie gave me the chance to not only enjoy this magic fur-pet ride flanked …
2012 the movie, a disaster in 2009
The esteemed research team at the BOBI As I squirmed in my reclining chair at the Cineplex in minute 150 of the new world’s-a-endin’ movie, 2012, …
