Jack Maley Blog

Monica Lewinsky --> Goldman Sachs

Monica Lewinsky –> Goldman Sachs

That giant sucking sound that’s swallowing our pensions wasn’t the Goldman Sachs Vampire Squid on the Face of Humanity but Monica Lewinsky.  The way I …

The all-natural organic creative process

The all-natural organic creative process

photo by Kim-Nora Moses After 30 years on the creative side of advertising, I was just schooled in the pure, authentic exercise of spontaneous creativity by …

Test your animatic live on the air

Test your animatic live on the air

Last week I saw an animatic being aired live. On one of the big nets I think. Maybe ESPN. An animatic is a moving storyboard. …

Lift online response with the old mail 'notch' trick

Lift online response with the old mail ‘notch’ trick

The ‘notch trick’ is a cheap, secret weapon used to lift the response rate of a direct mail pack. We employed the ‘notch’ on a …

Instant Cost Estimates with the m3d Budgenator

Instant Cost Estimates with the m3d Budgenator

Get your production estimate right now.  Live.  Instantly.  The m3d Budgenator is a flexible tool that helps you get a sense of what it costs …

Tweet this: Yours Free

Tweet this: Yours Free

I was working at the Time Inc Corporate Circulation division as a copywriter. It was 1980.  I was in the lobby of the Time Life …

Happiness and the microsite

Happiness and the microsite

(Caveat: The open secret to eternal, unassailable happiness or, more accurately, ‘joyful stillness’ is to eliminate the false sense of separation. That is not the …

ROI/D RAGE

ROI/D RAGE

It’s all the rage.  Create an ad.  Send it out to your carefully targeted audience.  And sit back and count the orders while calculating your …

Clever Mr Fox and fantastic words

Clever Mr Fox and fantastic words

Sitting between my 8-year-old twins at the delightful Fantastic Mr Fox movie gave me the chance to not only enjoy this magic fur-pet ride flanked …

2012 the movie, a disaster in 2009

2012 the movie, a disaster in 2009

The esteemed research team at the BOBI As I squirmed in my reclining chair at the Cineplex in minute 150 of the new world’s-a-endin’ movie, 2012, …

Get Adobe Flash playerPlugin by wpburn.com wordpress themes