mox·ie
1. vigor; verve; pep
2. courage and aggressiveness; nerve
3. skill; know-how

We created a thrilling, powerful, high-energy opening video for our client’s annual user conference in Orlando. I just watched it launch the show this morning as 600 mostly male, mostly techie supply chain execs took in the message of, “Lift Off.”  It was projected on 4 theatre-sized screens with a massive set of loudspeakers. As our client, RedPrairie, is a global provider of supply chain solutions, we had the French speaking woman who does the countdown do it in 10 different languages.  How many can you identify?

The video delivered the goods.

Oh, for maximum impact, turn up your speakers.

We filmed a dozen Duane Reade managers raving about our client’s software solutions.  The software was premiered before 400 Duane Reade managers at the Lowe’s Theatre on 34th Street so we played right along …

With our rock-solid programming partner Piehead we helped RedPrairie create a site that promoted their presence at a major sales conference in NYC (the “NRF”).  This interactive site helped visitors “sample” the RedPrairie booth and  schedule meetings with the RedPrairie sales team.  It does everything except close the sale.

Take a little green screen magic, throw in a gifted make-up artist and we track the power of RedPrairie through a century of change.

iO mobile targeted content providers, ad networks and  brands with their innovative, hyper-targeted ad platform. Our challenge was to explain and simplify this sophisticated new network to the uninitiated.  Watch.  You be the judge.

Subaru promises to let their customers create their own dream cars exactly to their personal specs.  But none of this happens without our client’s software.

We wrote and choreographed this 30 minute presentation a few days before the event from NYC while the talent jumped, sang and danced in the UK.  A communication exchange made easier by the wit and creativity of the Brits.

Ioglobal is a British Telecom entity that is developing a mobile marketing platform par excellence.  Our charge was to create a mobile demo that explained the concept to brands and agencies and also brought the experience to life.  We got to play Steve Jobs for a few weeks.