Web and Mobil
Lift online response with the old mail ‘notch’ trick
The ‘notch trick’ is a cheap, secret weapon used to lift the response rate of a direct mail pack. We employed the ‘notch’ on a …
Duane Reade Launch
We filmed a dozen Duane Reade managers raving about our client’s software solutions. The software was premiered before 400 Duane Reade managers at the Lowe’s …
Social Media and Food Safety
EPISODE 1 OF OUR NEW DOCUMENTARY ON FOOD SAFETY For our client RedPrairie, we created an online community focused on food safety. Visit our new social media …
Social media, rate of change and the elusive ROI
Jack Maley [Creative] and Darren Ernest [SEO/Social Media] “If you don’t like change, you’re going to like irrelevancy even less.” — General Eric Shinseki, 2003 The inexorable change that’s …
The Fuelculator, our fuel-saving new iPhone app
Our client offers a transportation solution for supply chain execs. Big solutions with many bells and whistles and teams of people to integrate it smoothly …
Happiness and the microsite
(Caveat: The open secret to eternal, unassailable happiness or, more accurately, ‘joyful stillness’ is to eliminate the false sense of separation. That is not the …
Interactive site for Millennium Promise
Millennium Promise is a global non-profit with a spectacular goal of ending severe poverty by 2015. There are 80 villages now employing the Millennium Promise …
Ann Taylor Corporate Video
To help their 1,300 or so Store Managers understand the profit potential of using our client’s software, we created this 5-minute video that pointed out …
Interactive sales event site
With our rock-solid programming partner Piehead we helped RedPrairie create a site that promoted their presence at a major sales conference in NYC (the “NRF”). …
Recalls can devastate a company
Companies need to protect themselves from a potentially company-killing recall. And using our client’s proprietary one-button recall product is a brilliant first step. Now if …