Interactive site for Millennium Promise
Millennium Promise is a global non-profit with a spectacular goal of ending severe poverty by 2015. There are 80 villages now employing the Millennium Promise …
Event-Opening Video with Moxie
mox·ie 1. vigor; verve; pep 2. courage and aggressiveness; nerve 3. skill; know-how We created a thrilling, powerful, high-energy opening video for our client’s annual user conference in Orlando. I …
The appeal is free media … the power is in great ideas
Creative and Media share a laugh The media departments at agencies and inside the brands always considered themselves the rain makers. They had bigger (like 10 …
Genghis Khan and the dawn of social marketing
The first social marketing campaign was launched on the backs of horses with short legs carrying thousands of members of the feared Mongol Horde – …
The open secret to a brilliant TV commercial
Your TV spot has 3 seconds to grab the viewer. If it doesn’t, you’ve got another 57 seconds of dead air time on your hands. …
Monica Lewinsky –> Goldman Sachs
That giant sucking sound that’s swallowing our pensions wasn’t the Goldman Sachs Vampire Squid on the Face of Humanity but Monica Lewinsky. The way I …
The all-natural organic creative process
photo by Kim-Nora Moses After 30 years on the creative side of advertising, I was just schooled in the pure, authentic exercise of spontaneous creativity by …
You gonna pull those pistols or whistle dixie?
20 years ago making the Clint Eastwood video collection spot was a treat – I spent days watching his old movies searching for the perfect …
No bugs were injured
The cockroach on the counter scene was much easier to choreograph when we found a shop in NYC that specializes – yes, specializes – in …
Wells Fargo vs. Robert Wagner
With Robert Wagner as competition, we had to reach deep into the DRTV tool box and came up looking better than Bob Vila in the …
