There’s a disciplined formula to marketing. Which doesn’t mean creativity is banished from the kingdom. But get the metrics wrong and everything falls apart. That’s why our roots in direct marketing have demanded we start with a metrics platform that makes it easy for marketers to point their dollars at the most profitable targets.
So we begin by creating a thin data platform on top of your current system to ensure the data you need is what you get. In many cases this avoids a Holy War with IT.
Then we refine the message and create content to bait the hook.
Finally our media guys carefully place and sometimes blast the content to land in the right laps.
Let the ROI calc’ing begin.